![](data:image/png;base64,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Nh ng yêu c u đ tri n khai thành công m t k ho ch ữ ầ ể ể ộ ế ạ
marketing
Sau bao nhiêu công s c b raứ ỏ đ phân tích,ể đánh giá, dự đoán, sau hàng lo t cu c h p l yạ ộ ọ ấ ý ki n ế
và ph n bi n, giả ệ ờ đây b n đãạ có b n k ho ch marketing trên tay.ả ế ạ Lúc n y, b n bi t ầ ạ ế
r ngằ để đ tạ đ c m c tiêuượ ụ đ ra b n c n t ch c tri n khai th c hi n thành côngề ạ ầ ổ ứ ể ự ệ nh ng ữ
ho tạ đ ngộ mà b nạ và các đ ng sồ ự đã v ch ra trong b n k ho ch.ạ ả ế ạ
Th nào g i là th c hi n thành công?ế ọ ự ệ
Đ g i là th c hi n thành công, sáng ki n đ ra ph i đ c th c hi n theo đúng ý đ chi n l c. ể ọ ự ệ ế ề ả ượ ự ệ ồ ế ượ
Vi c th c hi n ph i đ c tri n khai theo đúng th i h n đ ra. M t sáng ki n hay nh ng n u đ c ệ ự ệ ả ượ ể ờ ạ ề ộ ế ư ế ượ
th c hi n không đúng lúc thì s không mang l i hi u qu cao. Sáng ki n ph i đ c đ c tri n khai ự ệ ẽ ạ ệ ả ế ả ượ ượ ể
th c hi n v i chi phí trong gi i h n cho phép.ự ệ ớ ớ ạ
Sáng ki n ph i đ t đ c k t qu mong mu n và khách hàng m c tiêu đánh giá cao sáng ki n đó.ế ả ạ ượ ế ả ố ụ ế
Đ có th tri n khai th c hi n thành công, ng i th c ể ể ể ự ệ ườ ự
hi n c n ph iệ ầ ả
Am hi u t ng t n k ho ch, ý t ng, gi i pháp nguyên thu .ể ườ ậ ế ạ ưở ả ỷ
Am hi u m c đích và các m c tiêu c thể ụ ụ ụ ể
Hi u bi t v th tr ng n i ho t đ ngể ế ề ị ườ ơ ạ ộ
L p k ho ch c th đ bi n ý t ng thành hi n th cậ ế ạ ụ ể ể ế ưở ệ ự
Lên l ch cho k ho ch hành đ ng c th s tri n khaiị ế ạ ộ ụ ể ẽ ể
Tìm ngu n tài nguyên nhân v t l c c n thi t đ tri n khai t ng hàng đ ngồ ậ ự ầ ế ể ể ừ ộ
Đ ng viên ng i khác đ h h tr ho c tri n khai hành đ ngộ ườ ể ọ ỗ ợ ặ ể ộ
Đo l ng, theo dõi di n bi n và k t quườ ễ ế ế ả
S n sàng x lý tình hu ng đ t xu tẵ ử ố ộ ấ