Gi i đ thi IELTS Writing task 2 ngày 26/11/2016ả ề
Bài m u tham kh oẫ ả
Technological advances nowadays have paved the way for the unprecedented popularity
of advertisements. I believe that this trend can have both positive and negative impacts in equal
measure, as now will be discussed.
That advertising is becoming ubiquitous can be seen as beneficial for several reasons. Firstly,
the burgeoning of advertising industry somehow reflects the economic development of a country
because advertising can encourage commodity consumption, which, as a result,
allows entrepreneurs to expand and develop their markets. This leads to a dynamic and strong
economy. Secondly, advertising now is a separate field which creates a lot of job opportunities
for people working as a graphic designer, a marketer, etc.The more prevalent advertisements
are, the higher the demand for jobs in this industry becomes, which contributes to the decrease
in unemployment rates.
Despite some good impacts mentioned above, I believe that the increasing popularity of
advertising is also a detrimental development to some extent. The main drawback is that it can
encourage a society of consumerism in which people become more inclined to think that
material possessions are essential to true happiness. For example, when watching an
advertisement having celebrity endorsement, customers may develop an aspire to consume the
things that these successful people do, from daily items such as designer clothes
to extravagant things like a jet, even though buyers do not truly need it. Possessing these
advertised items may end up to be a measure of how wealthy a person is. In addition, when
advertisements become pervasive, parents will find it difficult to control the amount of unsuitable
content that can reach their children. For example, some pop-ups on the Internet may include
sexuality or violence, formingwrong behaviours among children. However, protecting children
from these is nearly impossible for parents because they are too pervasive.
In conclusion, despite some positives, I hold the opinion that the prevalence of advertisements
also triggers adverse effects.
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